CAMERON HUGHES WINE
CAMERON HUGES WINE
San Francisco, Headquarters, 4,000 SF
Designed by Solid for Cameron Hughes Wine Global Headquarters. Cameron Hughes Wine is a premier reseller of wines from around the world under their private label, putting high-quality bottles within reach of the average consumer. Cameron Hughes expanded to a new space in the heart of San Francisco’s Design District, conveniently located just across the bay from the wine label’s warehouse storage facility in Oakland. The large commercial space was completely reimagined, using an assemblage of interior structures and vineyard-inspired motifs, with a central lounge area for client meetings and wine tastings, to evoke the feeling of a village square. Design elements take cues from the lush landscapes of nearby Napa Valley wineries—organic lines circle the space, with parbolic lines on one side forming an abstract horizon and wooden peaks forming a geometric mountainscape on the other, while the addition of several skylights let the ripening sun filter in. Private offices are located around the perimeter, leaving a comfortable lounge space in the center as an ideal venue for wine tastings and customer loyalty events, as well as providing a space for meetings with winemakers and retailers.
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